About

Keirsten Shaffer has been launching new projects for over 20 years. She specializes in crisis communications, media relations, website development, and business development. After graduating from SUNY Geneseo, Keirsten co-founded the Perry Farmers’ Market, which launched in 2002. Twenty years later, the market is still growing and reviving the rural community.  

In 2006, Keirsten was diagnosed with acute promyelocytic leukemia. Regaining her health was the biggest challenge she’d ever faced. Not to be deterred, she launched two businesses: Shaffer & Associates and Lila Pilates LLC, which was featured twice in Pilates Style, an international magazine. Keirsten currently works for a national health advocacy organization and still takes clients. She lives in Washington, DC.