Keirsten Shaffer's headshot

Keirsten Shaffer has 20 years of experience in writing, marketing, public relations, business & community development, entrepreneurship, and much more.

After graduating from SUNY Geneseo with a B.A. in Communications, Keirsten began her career by co-founding the Perry Farmers’ Market.

In 2006, her life came to a halt when she was diagnosed with Acute Promyelocytic Leukemia. Regaining her health was the biggest challenge she had ever faced. After many stops and starts, she launched two businesses: Shaffer & Associates, a small marketing & public relations agency; and Lila Pilates, LLC.

Keirsten closed Lila Pilates in 2018 in order to travel. She still manages clients through Shaffer & Associates and teaches Pilates in Washington, DC.


  • The George Washington University, Healthcare Management
  • The State University of New York at Geneseo, B.A., Communications, Public Relations, and Journalism

Licenses & Certifications

  • New York State Licensed Massage Therapist
  • Nationally Certified Pilates Teacher


  • Keynote Speaker, Wyoming County Chamber of Commerce Annual Women’s Summit
  • Keynote Speaker, LiveStrong Golf Fundraiser
  • Spokesperson, Corning’s Gaffer District Blood Drive
  • Instructor, Pilates for Wyoming County Hospital’s Behavioral Health
  • Instructor, Pilates for the University of Rochester
  • Instructor, Pilates for Perry Central Schools
  • Instructor, Pilates for Teresa House
  • Instructor, Pilates for Chances & Changes
  • Instructor, Yoga for Rochester’s Mental Health Association
  • Instructor, Yoga for the Riverbank House
  • Writer, the George Washington University’s Cancer Center
  • Volunteer, Imerman Angels